Marketing Strategies That Empower Success

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"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

LESSON #1 - Essential Rules for Effective Email Marketing
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I promised you the first in a series of
revolutionary lessons in email marketing. This is it, and I
hope you`re looking forward to uncovering the secrets that
it holds. In today`s "Marketing Strategies that EMPOWER
Success" lesson, you`re going to learn the BASICS OF EMAIL
MARKETING.

Now I know what you`re thinking: Basics don`t sound very
exciting or "empowering." But the basics are the foundation
upon which everything else is built. Miss these and you may
end up spinning your wheels for the next 12 months.
(Wouldn`t you rather be spinning stories about how you made
your first million?)

So find a comfortable spot, put up your feet and let`s get
ready to rumble!

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Essential Rules For Effective Email Marketing
===================================

If you want an email campaign to succeed, you don`t want to
offend anyone when sending your messages. Turn off a
consumer with your email and you can be sure they`ll
tune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our
first topic for discussion is email etiquette. (Later in the
course, we`ll talk more about how to write an email sales
letter.)

Train yourself to always -- and I mean ALWAYS -- stick to
the rules below when crafting your email message.

=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65
CHARACTERS OR LESS

Whenever you write an email, always format the lines so that
they`re 65 characters, or less, across. To do this, you may
need to do a "hard return" by hitting "Enter" at the end of
the line.

Wondering why to limit your lines to just 65 characters?
(Good question! It shows you`re thinking.) There are two
reasons that "less is more":

-- The first thing to remember is that looking at a computer
screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your
email message.

-- The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING
at 60-65 characters on received messages. If your email
is wrapped at 70, the content will arrive all "chopped up."
This makes it unattractive...and worse -- unappealing.

-- Tip within a Rule #1: Email clients such as Outlook
Express allow you to SET THE LINE-WRAP to any
character-width you choose. That means you won`t have to
hit Enter each time after typing 65 characters. Makes life
easier!

-- Tip within a Rule #2 - You can type 65 asterisks or
dashes in a Notepad file to create a template. Then paste
your email below it to see if any lines extend too far to
the right.


=> RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid
listening to a screaming car salesperson? No one likes a
screaming salesperson...and no one likes a "screaming" email
message, either. Odds are, when someone has over-amped the
volume of their message by using too many capital letters
(not to mention too many exclamation points and other
punctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps are
considered yelling. It`s okay to write some sentences and
some words in all caps, but don`t go overboard. (As you can
see in this message, I`ve tried to use capital letters to
help break up sections of the content from time to time)

-- Tip within a Rule: Consumers buy from a source they
trust. Emails in all caps are perceived as "shady" or
uneducated, and have an appearance that damages the
credibility of an offer.


=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something
that had noticeable spelling and grammar mistakes? Sure you
would...and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person
doesn`t even take the time to get his emails right. His
product is probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION
and your reputation is the reason people buy from you or the
guy down the block. It`s essential that you create an image
of INTEGRITY, CREDIBILITY, and HONESTY in the mind
of your prospects. Sending emails filled with errors doesn`t
hurt your professional image...it destroys it. (Ouch!)

That`s it for now, but I`ll be back with Lesson #2 faster
than you can say, "I want to be EMPOWERED"

Sincerely,

Briley Knox
http://www.bbktmks.com
PLEASE NOTE:This is not a get rich quick scheme that other websites falsely promise you, this is a 100% Genuine Business Opportunity that will, with a little hard work and determination, have the potential to change your life!!
There are absolutely no hidden costs, no lies, all you need to succeed is an e-mail address! No money up front - all we ask is - that you take a look and see for yourself.

For further information please visit:-

Briley,
http://www.bbktmks.com

Why Do 90% Of Internet Businesses Fail

You hear this alot around the net. What I say is the it depends on who runs the business. If you are into it and doing something that you like, I see no reason why your business should fail. Sometime people fail because they don't see the money right a way like it's being advertise to them. EX. (You can make $2000.00 a week if you use my proven system), most people don't understand what you have to do make that type of money on the Internet. With these systems, some of them are to good to be true. If you come upon these opportunity beware they don't work. My goal with this blog is find system that do work and you can see income if you use these system the right way. Let talk about it if anyone has a proven system that makes real money on the Internet I would to talk about it. So leave your comments here.



Briley can help find that Internet business that really works!

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Direct Marketing Principles

All customers are not created equal, 80 percent of repeat bussiness for good and services will came from 20 percent of your customer base. The most important order you get from a customer is the second order.A two time buyer at least twice as likely to buy again as a one-time buyer.

Maximizing direct mail success depends first on the lists you use, second on the offers you make and third on the copy and graphics you create.

Direct response list will almost always outpull compiled lists. Credit card privileges will outperform cash with order at least two to one. These are just a few methods of Direct Marketing.

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8Ways To Increase The Perceived Value Of Your Freebies

8 Ways To Increase The Perceived Value Of Your Freebies
Almost everyone is giving away a freebie so they canattract people to their web site. They are giving awayfree e-zines, ebooks, services, etc. What's happeningto all this free stuff? It's loosing it's perceived value.Every time you surf the internet or check your e-mailyou see at least 20 to 50 freebies offers.
Don't get me wrong freebies do increase traffic, butnot like they did when the internet was new. The keyis to increase the perceived value of your freebies sothey will be more attractive to your audience. Howdo you do this? Well, here are eight ways:
1. You could tell them what the freebie is worth witha dollar amount. For example, "Subscribe to my freee-zine! A $199 value!"

2. You could add other freebies to your freebie thatwill increase the value. For example, "Subscribe tomy free e-zine and get free access to our "subscribersonly" private web site!"

3. You could tell them the freebie is only available fora limited time. For example, " Download our freeebook, this free offer will only be available until May30, 2000."

4. You could tell them the freebie is only available toa limited number of people. For example, " Our freesoftware will only be available for the next 100 peoplethat download it."

5. You could give more details about the freebie.List the benefits, features, what problems the freebiewill solve, etc.

6. You could describe your freebie to sound moreattractive. For example, instead of "free report" youcould say "free never released top secret document
"
7. You could list testimonials for your freebie. Mostbusinesses don't give testimonials for their freebies.This would defiantly increase your freebies value.

8. You could tell people how many people havealready receive your freebie. For example, "15,000people have already subscribed to my free e-zine!Can they all be wrong?
These are only a few ways you can add value to yourfreebies. You could be creative and think up someother ways to increase the perceived value of yourfreebies. Also test each idea to see which one drawsthe most traffic to your web site.
Quote of the Day:
"It is better to ask some of the questions than know all ofthe answers." -- James Thurber
Warm regards,
Briley Knoxhttp://www.bbktmks.com
P.S. Try this, :http://www.bbktmks.com/pips.html

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Derek Gehl Is Retiring

I checked my email this morning and there it was... ... a message from the Internet Marketing Center's Derek Gehl, one of THE smartest Internet marketers I know, telling me he's retiring. I'm still in shock!
At first, I was actually a little confused. Now more than EVER, (think 'recession'), people need some SERIOUS help making money online... ... and he just up and quits?! But then I checked out the special web page he posted explaining in more detail why he's retiring, and it all made sense... He's NOT leaving everyone high and dry. As a final "farewell,"he's actually putting together a complete braindump of everything he *knows* about making money on the Internet!That's $100 MILLION worth of experience, strategies, and moneymaking secrets.And that's why I'm emailing you today...I know that the website where you can find out about Derek's entire collection of Internet marketing strategies is only going to be available for a short time, so you need to check it out RIGHT AWAY!
Just follow this link:http://www.marketingtips.com/insiderscourse/t/805510
All the best, Briley
P.S. If you've been struggling to make money online, this last "hurrah" from Derek is the EXACT kick in the pants you need toFINALLY start your own successful website.Derek's created more success stories than any other "guru" out there, so you KNOW his strategies will work for you, too.http://www.marketingtips.com/insiderscourse/t/805510

10 Strategic Ways To Maximize Your Profits

10 Strategic Ways To Maximize Your Profits
1. Tell people the point or focus of your web site.Explain to them what things they can do or whichgoals they can accomplish while visiting your site.
2. Make your visitors feel comfortable at your website. Give them your main business address, yourvisitors may not trust you if you're using a P.O. box.
3. Include a FAQ on your web site or via e-mailon an autoresponder. This will give your customersan extra convenience without having to contact you.
4. Buy advertising space on discussion board websites. They are usually arranged by subject; thatmakes them highly targeted.
5. Start a free e-mail newsletter to create your ownopt in list. Create a title that grabs readers attention.Submit it to free e-zine directories on the internet.
6. Record all your new promotion ideas into an ideajournal, good or bad. Sometimes you can combineideas to create new ones to increase your sales.
7. Convert your web site and free e-mail newsletterinto different languages. This will increase your over-all target market.
8. Make your classified ads stand out in a crowd.Use all capitol letters in the headline, divide letterswith extra spaces, add in text symbols, etc.
9. Remember your customer is always right, evenif they are not. Resolve all conflicts quickly andpainlessly. They are the lifeblood of your business.
10. Create a bond with your visitors by bringing uplikes or dislikes you have in common with them inyour ad copy. Just make sure you do your research.
Quote of the Day:
"There is surely a future hope for you, and your hope willnot be cut off." -- Proverbs 23:18
Warm regards,
Briley Knoxhttp://www.bbktmks.com
P.S. Try this, :http://www.bbktmks.com/pips.html
It really works!
This is a GENUINE Income Opportunity.No Large outlay.
PLEASE NOTE:This is not a get rich quick scheme that other websites falsely promise you, this is a 100% Genuine Business Opportunity that will, with a little hard work and determination, have the potential to change your life!!
Leisure Audio Books is already making its members four, five and six figure monthly incomes that will continue to come to them month after month, year after year.
There are absolutely no hidden costs, no lies, all you need to succeed is an e-mail address! No money up front - all we ask is - that you take a look and see for yourself.
For further information please visit:-
http://4119.leisureaudiosales.com
Briley,http://www.bbktmks.com

Will You Act During Economic Downturn

Will you act during the economic downturn, or simply REACT? Don't let fear of the recession guide your goal setting plans for 2009. This is a BIG mistake...! Fear is an emotional response, only good for short-term survival. When you're in "fight or flight" mode, you're not thinking clearly about the path you're running... You're just RUNNING! So your efforts lack strategy, planning, and insight. I want you to do more than just survive 2009. Internet shopping is predicted to hit $145.1 Billion in the coming year, a significant 14% increase -- despite the recession! Consumers will be spending more time at home, using their computers for everything from bargain hunting and product research to upgrading skills. Studies show this shift is ALREADY well underway...! I don't want the Big "R" to stop you from pursuing exciting personal, financial, and business goals in 2009, so I've arranged to get you exclusive VIP access to an important video that Internet marketing guru Derek Gehl just put up on his site. Derek's been successfully selling on the Internet for over a decade now, and he's brought in over $100 MILLION in sales...... so he's by far the BEST person to advise you about how to thrive in ANY market. When you watch his FREE Goal Setting Video, you'll discover how you can make 2009 your richest year yet:http://www.internetmarketing.com/2009-goals/805510 Wishing you health, wealth, and happiness in 2009! Briley

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Happy New Years 2009

Wishing you a Happy New Years. Happy, health, wealthy, and wise.
Here' s to your successful homebasebusiness........
Get started today.........

Redecorae Your Web Site To Increase Sales

The use of the right colors on your web site can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors. Here are a list of colors with some emotion sand symbolizations they can cause:
Red - love, excitement, warmth
Pink - romantic, affection, sensuality
White - purity, peace, perfection
Blue - sky, water, travel, freedom, truth
Purple - royalty, dignity
Black - space, night, authority
Green - money, calm, envy, greed
Yellow - light, purity, understanding
Orange - autumn, youthfulness, fire
Brown - wood, comfort, strength
Its very important to know which emotions or symbolizations will trigger your target audience to buy your product orservice. If your selling a money-making product you should use green colors to represent money or bring out the emotion of greed. People also associate comfort and travel with money so you maybe want ad in some brown and blue colors on your web site.
The same principle can be applied to graphics or picturesof your product on your web site. Package your products with colors that will trigger your audience to buy. If your selling a book about how to be more romantic, use red and pink colors on the cover. I hope these simple website color techniques will increase your business's sales.
Quote of the Day:
"It is the character of a brave and resolute man not to be ruffled by adversity and not to desert his post." -- Cicero
Warm regards,
Briley Knox http://www.bbktmks.com/
P.S. Try this,:http://www.bbktmks.com/pips.html
It really works!

This is a GENUINE Income Opportunity.No Large outlay.
PLEASE NOTE:This is not a get rich quick scheme that other websites falsely promise you, this is a 100% Genuine Business Opportunity that will, with a little hard work and determination, have the potential to change your life!!
Leisure Audio Books is already making its members four, five and six figure monthly incomes that will continue to come to them month after month, year after year.
There are absolutely no hidden costs, no lies, all you need to succeed is an e-mail address! No money up front - all we ask is - that you take a look and see for yourself.
For further information please visit:-
http://4119.leisureaudiosales.com/
Briley,http://www.bbktmks.com/

Psychologial Desires To Insert Into Your Ad

10 Psychological Desires To Insert Into Your Ad
1. Most people like surprises because it's a changeof pace from their routine. Tell your prospectsthat they'll get a surprise free bonus for ordering.
2. Most people want life to be easier. Give yourprospects easy ordering instructions, easy productinstructions, etc.
3. Most people want to feel secure and safe. Tellyour prospects that you have secure ordering and aprivacy policy.
4. Most people want to receive compliments fortheir achievements. Give your prospects plenty ofcompliments for them considering your product.
5. Most people are curious about things that couldaffect their current lifestyle. You could use wordslike "Secret" or "Confidential" in your ad.
6. Most people want to invest in their future. Tellyour prospects to "invest in your product" insteadof "buy our product".
7. Most people want the latest and newest thingsin life. Use words and phrases in your ad copy like"New", "Just Released", etc.
8. Most people want to solve their problems. Tellyour prospects what problems they have and howyour product can solve them.
9. Most people want to make the people aroundthem happy. Tell your prospects how happy theirfriends or family will be if they buy your product.
10. Most people want to get over obstacles so theycan achieve their goals. Tell your prospects whichgoals they'll achieve by ordering your product.
Quote of the Day:
"Nothing is unthinkable, nothing impossible to the balancedperson, provided it comes out of the needs of life and isdedicated to life's further development." -- Lewis Mumford
Warm regards,
Briley Knox http://www.bbktmks.com/
P.S. Try this, :http://www.bbktmks.com/pips.html
It really works!

This is a GENUINE Income Opportunity.No Large outlay.
PLEASE NOTE:This is not a get rich quick scheme that other websites falsely promise you, this is a 100% Genuine Business Opportunity that will, with a little hard work and determination, have the potential to change your life!!
Leisure Audio Books is already making its members four, five and six figure monthly incomes that will continue to come to them month after month, year after year.
There are absolutely no hidden costs, no lies, all you need to succeed is an e-mail address! No money up front - all we ask is - that you take a look and see for yourself.
For further information please visit:-
http://4119.leisureaudiosales.com/
Briley, http://www.bbktmks.com/

Top Google Ranking

I don't want to offend you...... But chances are you're only getting a fraction of the traffic you could be from Google. And that means you're losing sales. See, more traffic from top Google rankings = more sales. Period.But here's the problem...Most so-called Internet marketing "experts" want you to believe you need special voodoo magic to get your website to the top of Google, Yahoo, and MSN. Well my good friend Derek Gehl has decided to take a stand...He's exposing the TRUTH behind search engine marketing. Derek has created a free training video to show you his "Simple 3-Step Formula" that will help you attract FLOODS of eager buyers with a top search ranking. (And there's no voodoo magic involved. Guaranteed.) But it's only available for the next 48 hours, so you must click here now
:http://www.internetmarketing.com/exposed/805510
All the best,Briley

Us Economy Got You Spooked

Have last week's developments with the US economy got you

feeling spooked?

I don't blame you! What with the country's second-largest

bank collapse PLUS a government bailout of Fannie Mae AND

Freddie Mac happening in the same WEEK, it's hard to

know what to expect next!

If you're like the other small business owners I know,

I'm willing to bet that, right this minute, you're on the

fence about whether you should continue to invest in

the tools and help you need to start your Internet

business... or whether it's better to save your cash

until things stabilize a bit.

And that's actually why I'm firing off this hasty email...

... because I've just learned about a way you can do

BOTH, as long as you act right away!

A few months ago, Internet marketing guru Derek Gehl

unleashed a powerful business-building system that

gives you all the tools and assistance you need to

start a completely automated, hands-free Internet

business from SCRATCH, including the website, a

salesletter, an online payment system, endless streams

of traffic, and help getting it all set up.

He named it "BeBiz," and since its release, it's gone

on to become the most simple yet comprehensive way for

"newbies" to go from zero to online profits in as

short a time span as possible (often in as little as

5 days!).

Well, just moments ago, Derek informed me and a few

of his other close associates that, in order to give

as many people as possible a leg up during this

volatile economy, he's going to WAIVE the entire

$177 BeBiz start-up fee for new members!

Unfortunately, there's a catch...

Due to the amount of money he could potentially lose

with this offer, he can only make it available to the

next 200 people who get in touch with him...

... so I urge you to follow this link contact him right

away:

http://www.marketingtips.com/bebiz/special/t/805510

Trust me: you do NOT want to let this opportunity pass

you by!

Where ELSE will you get a professional-looking sales

website that could have you earning profits by this

time next month (along with an Internet marketing genius

looking over your shoulder and guiding you as you

set it up)?

Best wishes for your business,

Briley

P.S. During the initial BeBiz launch, Derek made 250

spots available, and they were all snapped up in mere

hours -- and that was WITH the regular $177 start-up

fee -- so you can just imagine how fast these 200 spots

with NO start-up fees are going to go.

Don't miss out:

http://www.marketingtips.com/bebiz/special/t/805510

Change of life in USA

Congratulation to President-elect Barack Obama. It time for a change of life in the USA. I hope that we can all come together and turn this country around. Let us take care of home for a change!!!

18 Reason To Wire An E-book And Then Give It Away For Free

18 Reasons To Write An E-book And
Then Give It Away For Free

1. People will visit your web site to get the free valuable
information.


2. Advertise your products or services in the e-book.


3. You will become known as an expert on the subject
of the e-book.


4. Offer the e-book as a free bonus for purchasing one of
your products or services.


5. Allow other people give away the e-book to increase
visitors to your web site.


6. Gain new leads by having people sign up and give their
contact information before they can download your e-book.


7. The word "FREE" is the most appealing word on the
internet.


8. Conduct market research asking people to fill out a
survey before getting the e-book.


9. Make money selling advertising space in the e-book.


10. Give away the e-book as a special gift to your current
customers letting them know you appreciate their business.


11. Gain free advertising by submitting the e-book on
freebie sites.


12. Make money selling the reprint rights to people who
would like to sell the e-book.


13. You'll gain valuable referrals from people telling others
about your e-book.


14. Make money cross promoting the e-book as a free
bonus with other people's products or services.


15. Gain free publicity sending press releases announcing
your ''Free E-book Giveaway.''


16. Increase subscribers to your e-zine by giving away the
e-book as an incentive to subscribe.


17. Give away the e-book to people that join your affiliate
program.


18. The biggest reason you should write an e-book and
then give it away for free: you'll feel good helping people
improve their lives.

Quote of the Day:

"It is not every calamity that is a curse, and early
adversity is often a blessing. Surmounted difficulties not
only teach, but hearten us in our future struggles." --
James Sharp

Briley Knox
http://www.bbktmks.com

P.S. Try this,
http://www.bbktmks.com/pips.html
It really works!



This is a GENUINE Income Opportunity.
No Large outlay.


PLEASE NOTE:This is not a get rich quick scheme that other websites falsely promise you, this is a 100% Genuine Business Opportunity that will, with a little hard work and determination, have the potential to change your life!!

Leisure Audio Books is already making its members four, five and six figure monthly incomes that will continue to come to them month after month, year after year.

There are absolutely no hidden costs, no lies, all you need to succeed is an e-mail address! No money up front - all we ask is - that you take a look and see for yourself.

For further information please visit:-

http://4119.leisureaudiosales.com

Briley,
http://www.bbktmks.com