Direct Marketing Principles

All customers are not created equal, 80 percent of repeat bussiness for good and services will came from 20 percent of your customer base. The most important order you get from a customer is the second order.A two time buyer at least twice as likely to buy again as a one-time buyer.

Maximizing direct mail success depends first on the lists you use, second on the offers you make and third on the copy and graphics you create.

Direct response list will almost always outpull compiled lists. Credit card privileges will outperform cash with order at least two to one. These are just a few methods of Direct Marketing.

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