Marketing Strategies That Empower Success

LESSON #5 - Using Autoresponders To Multiply Marketing Power
& Save Time!

Today`s lesson is going to introduce you to your new best
friend -- the autoresponder.

One of the best ways to cultivate new business and save
hours of time is to use an autoresponder. An autoresponder
gives you the ability to follow-up *automatically* on the
email addresses you capture. Instead of wasting hours
following up manually, you can let your autoresponder follow
up while you do the things that you do best -- build your
business...putter in the garden...chase your kids around the
house...catch up on your power-napping.

If you have an autoresponder, today`s lesson will show you
how to make it super-effective. If you don`t have an
autoresponder, Empowerism is the place to go.

(As so many of our subscribers already know, Empowerism is
truly dedicated to providing an ALL-IN-ONE SOLUTION to the
challenges of selling on the Internet. I hope you`ll visit
our site and let us "show you around" Empowerism and the
exciting RSVP -- the NEW way to buy leads.)

============================================
Using Autoresponders To Multiply Marketing Power &
Save Time!
============================================

An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.

=> WASH-RINSE-REPEAT

Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it`s
no longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just
1% or less).

-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you
have any real chance at closing a sale.

=> BE IN THE TOP 10

If you apply this strategy to your Internet marketing
campaigns, you`ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!

==================================================
OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`S
UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
==================================================

=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE

You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.

By sending a series of sales letters SPACED APART BY 2-4
DAYS, you`ll keep your prospect aware of your business and
develop credibility over time without being a pest.


=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE

Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.

-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.

With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information" --
which coincidentally mentions your product or service --
without seeming like you`re over-selling. If you`re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.


=> TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE

Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.

This, too, is a soft sell approach.


=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE

Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.

That wraps up today`s lesson. Earlier I promised you a
"crash course" in creating the perfect email message. Keep
your eye on the horizon for: 8 Steps to Irresistible Copy
EVERY Time."

Bye for now!

Sincerely,

Briley Knox
http://www.bbktmks.com

P.S. Don`t stumble around in the dark trying to make your
fortune on the Internet. Let Empowerism RSVP - The NEW Way
to Buy Leads - light the way with its mega-watt system.
Visit NOW and D0UBLE your MONEY on every order:
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P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
http://www.bbktmks.com/pips.html

The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!




This is a GENUINE Income Opportunity.
No Large outlay.


PLEASE NOTE:This is not a get rich quick scheme that other websites
falsely promise you, this is a 100% Genuine Business Opportunity that
will, with a little hard work and determination, have the potential to
change your life!!

Leisure Audio Books is already making its members four, five and six
figure monthly incomes that will continue to come to them month after
month, year after year.

There are absolutely no hidden costs, no lies, all you need to succeed
is an e-mail address! No money up front - all we ask is - that you take
a look and see for yourself.

For further information please visit:-

http://4119.leisureaudiosales.com
Briley,
http://www.bbktmks.com

Marketing Strategies That Empower Success

-----------------------------------------------------------------
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"

LESSON #4 - Harnessing the Power of Email Marketing
-----------------------------------------------------------------

"Print This Page - Makes For An Easier Read"

Greetings Test !

The bell has "rung" and it`s time for today`s lesson.

First, I`d like you to consider these four facts:

*A DIRECT MAIL PIECE costs about 40-cents in postage alone.
(And then you have to factor in paper and printing costs.)

*A PHONE CALL can cost just as much - or more - than a
direct mail piece.

*A PHONE CALL wastes time (and time is money) because you`ll
spend precious minutes - sometimes hours or days - trying to
contact the right person.

*A MESSAGE left on voice mail is almost always a waste of
time, and therefore a waste of money.

Depressing? Not at all. After you read today`s "Marketing
Strategies that EMPOWER Success" lesson, you`ll be able to
say "NO" to the downside of phone calls and direct mail and
"YES" to the upside of email.

Read on ...

================================
Harnessing the Power of Email Marketing
================================

Given the inherent problems with traditional marketing
techniques, it`s important to master the BASIC STRATEGIES
FOR INTEGRATING EMAIL into your overall campaign.

As I`ve just shown you, sending out an EMAIL CAN BE MUCH
CHEAPER than other marketing methods. Proceed with caution,
however. Email can also cost you a fortune -- in lost
opportunities AND cold hard cash -- IF you don`t know the
basics.

So that`s where we`re going to start.

First, always keep in mind that your "primary objective".
the master key that unlocks your "Success Vault" in Internet
Marketing is to build your mailing list - your EMAIL MAILING
LIST. (Often referred to as your "In-house list.")

The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe and
Jane are achieving and the through-the-roof, over-the-top,
to-the-moon-and-back MEGA-success that top online sellers
achieve. (The difference really is that dramatic.) So
don`t miss the boat: The time is NOW to start building your
list of email addresses (prospects).

REVIEW
You can begin to grow your list simply by capturing emails
from people who visit your website, as we have already
discussed in a previous lesson.

=> Pop Quiz: What`s the easiest way to convince people to
give you their email address? (Answer: Offer an
irresistible freebie with a sign-up form on your site or in
a pop-up box, drive traffic to your site, and watch as
people start entering their email address. Don`t have a
freebie? Get a good one from the Empowerism treasure
chest!)

Okay, so now you`re "in the groove". you`re capturing
people`s emails like crazy. But if you`re just sitting
there - well, you know the old saying, "Even if you`re on
the right track, you`ll get run over if you just sit there."

So what next?

-- Let me take a moment from telling how to build your email
list to remind you why. It`s been said that - YOU CAN GET
RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!
Think about that. Then stop thinking and get going on
new ways to capture and keep email addresses.

(By the way, if you haven`t already "gotten with the
program" yet, I wanted to remind you that EMPOWERISM RSVP
presents an unparalleled opportunity for you to build a
mountain of wealth with a leads-buying program that rewards
you quickly and generously).

GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff
away! Give, give, and keep finding more things to give! And
since you can`t send a TOASTER through email, why not give
the far more valuable -- and far more affordable for you --
INFORMATION PRODUCTS, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!

DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so
that they can be "dripped" on your prospects on a regular
basis. Send a message daily, every other day, or on
whatever schedule suits you best, but make contact AT LEAST
EVERY 7 DAYS.

If you`re not confident in your writing skills, you have two
choices: you can hire a professional to write the letters
for you or you can use a system already set up with letters
to help you build your email list. (I suppose the third
choice is to just give up and bury your heard in the sand,
but that`s no way to make a million!)

If you`re serious about this - and you should be, believe
me -- you really should consider tapping into the system
offered by Empowerism. At Empowerism, you can access an
entire AUTOMATED leads/giveaway/database marketing
ALL-IN-ONE SYSTEM that makes it easy for your revenues to
soar.

I`ve got something really special planned for your next
message. It`s not a typical lesson.

Sincerely,

Briley Knox
http://www.bbktmks.com
P.S. The word is out: with EMPOWERISM RSVP (Revenue Sharing
Value Plan), the leads you buy today could PAY YOU 1600%
COMMISSION WITHIN 12 MONTHS. Unbelievable? No.
Unbeatable? Yes. Why not find out for yourself with our
no-risk/super-rewards system?
http://www.bbktmks.com/pluginpower.html

P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
http://www.bbktmks.com/pips.html

The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!




This is a GENUINE Income Opportunity.
No Large outlay.


PLEASE NOTE:This is not a get rich quick scheme that other websites
falsely promise you, this is a 100% Genuine Business Opportunity that
will, with a little hard work and determination, have the potential to
change your life!!

Leisure Audio Books is already making its members four, five and six
figure monthly incomes that will continue to come to them month after
month, year after year.

There are absolutely no hidden costs, no lies, all you need to succeed
is an e-mail address! No money up front - all we ask is - that you take
a look and see for yourself.

For further information please visit:-

http://4119.leisureaudiosales.com

Briley,
http://www.bbktmks.com

Marketing Strategies That Empower Success

"MARKETING STRATEGIES THAT EMPOWER SUCCESS"LESSON #2 - Email Aesthetics

I hope you`ve had time to "digest" the ideas presented in Lesson #1.

Today`s lesson is going to build on the basics. Here is the second Lesson of the marketing course. In today`s "Marketing Strategies that EMPOWER Success"lesson, you`re going to learn how the APPEARANCE of your email message affects the way your prospects feel about you and what you have to offer.

=================EMAIL AESTHETICS=================

It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, thefirst impression is always visual -- a consumer LOOKS/SEES before he/she READS. Imagine walking by a grotesquely garish store front with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loud speakers. Would you want to walk in the front door? Noway! You`d assume that the owner is a kook, at best, or aderanged axe murderer, at worst. Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in al lsizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.=> PUT OUT THE WELCOME MAT You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`rejust suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" toyour message.=> DO`s and DON`Ts FOR ATTRACTIVE EMAILS-DON`T use COLOR fonts in your message. (Leave that tojunior high girls who want to write about Britney andJustin)-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re"speaking" in black-and-white, people will give their full attention to your message without being distracted by yourcolor scheme.)-DON`T use UNCOMMON FONTS. (If someone`s system doesn`trecognize the font you`ve selected, they could see gibberish instead of your brilliant message).-DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and Courier New And please.-DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)=> GET HYPER" WITH EMAIL HYPERLINKSAn "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links. Don`t worry. There`s a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : )For a link to a web page, you need to write your link this way: http://www.anycompany.com. (And tell your recipient they can copy and paste this link into their browser if it`s not highlighted.)=> ALWAYS USE SIGNATURE TAGS Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is3-6 lines of text (usually) that is automatically added to every message you send. If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in theTOOLS/OPTIONS menu in Outlook Express). Follow the (simple)instructions for creating a sig file. Easy as pie...and theresults will amaze you.That`s it for now, but get your "net" ready. Next lesson we`re going to hunt down and CAPTURE EMAILS.
Sincerely,Briley Knoxhttp://www.bbktmks.com

P.S. Need more in-depth information than is provided in thiscourse? Empowerism has all the training you could possiblywish for, and more, to get you up and running online in notime flat. Courses that cost hundreds in most places areall yours for a flat monthly fee of just $19.95!http://www.bbktmks.com/pluginpower.htmlTo make the most of your advertising dollars (and get doubleyour money!) check out the EMPOWERISM RSVP:http://www.bbktmks.com/pluginpower.html
P.P.S.
After you join EMPOWERISM, turn around and sign up for the Plug-In Profit Site service at:http://www.bbktmks.com/pips.htmlThe Plug-In Profit Site is the turn-key marketing system our team is using to build an extraordinary residual income working from home with EMPOWERISM! Let me know if you need any help!This is a GENUINE Income Opportunity. No Large outlay.PLEASE NOTE: This is not a get rich quick scheme that other websites falsely promise you, this is a 100% Genuine Business Opportunity that will, with a little hard work and determination, have the potential to change your life!!

Leisure Audio Books is already making its members four, five and six figure monthly incomes that will continue to come to them month after month, year after year.There are absolutely no hidden costs, no lies, all you need to succeed is an e-mail address! No money up front - all we ask is - that you take a look and see for yourself.For further information please visit:-http://4119.leisureaudiosales.comBriley, http://www.bbktmks.comThank You for your time.