"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #4 - Harnessing the Power of Email Marketing
"Print This Page - Makes For An Easier Read"
Greetings Test !
The bell has "rung" and it`s time for today`s lesson.
First, I`d like you to consider these four facts:
*A DIRECT MAIL PIECE costs about 40-cents in postage alone.
(And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much - or more - than a
direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`ll
spend precious minutes - sometimes hours or days - trying to
contact the right person.
*A MESSAGE left on voice mail is almost always a waste of
time, and therefore a waste of money.
Depressing? Not at all. After you read today`s "Marketing
Strategies that EMPOWER Success" lesson, you`ll be able to
say "NO" to the downside of phone calls and direct mail and
"YES" to the upside of email.
Read on ...
Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing
techniques, it`s important to master the BASIC STRATEGIES
FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCH
CHEAPER than other marketing methods. Proceed with caution,
however. Email can also cost you a fortune -- in lost
opportunities AND cold hard cash -- IF you don`t know the
So that`s where we`re going to start.
First, always keep in mind that your "primary objective".
the master key that unlocks your "Success Vault" in Internet
Marketing is to build your mailing list - your EMAIL MAILING
LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe and
Jane are achieving and the through-the-roof, over-the-top,
to-the-moon-and-back MEGA-success that top online sellers
achieve. (The difference really is that dramatic.) So
don`t miss the boat: The time is NOW to start building your
list of email addresses (prospects).
You can begin to grow your list simply by capturing emails
from people who visit your website, as we have already
discussed in a previous lesson.
=> Pop Quiz: What`s the easiest way to convince people to
give you their email address? (Answer: Offer an
irresistible freebie with a sign-up form on your site or in
a pop-up box, drive traffic to your site, and watch as
people start entering their email address. Don`t have a
freebie? Get a good one from the Empowerism treasure
Okay, so now you`re "in the groove". you`re capturing
people`s emails like crazy. But if you`re just sitting
there - well, you know the old saying, "Even if you`re on
the right track, you`ll get run over if you just sit there."
So what next?
-- Let me take a moment from telling how to build your email
list to remind you why. It`s been said that - YOU CAN GET
RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!
Think about that. Then stop thinking and get going on
new ways to capture and keep email addresses.
(By the way, if you haven`t already "gotten with the
program" yet, I wanted to remind you that EMPOWERISM RSVP
presents an unparalleled opportunity for you to build a
mountain of wealth with a leads-buying program that rewards
you quickly and generously).
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff
away! Give, give, and keep finding more things to give! And
since you can`t send a TOASTER through email, why not give
the far more valuable -- and far more affordable for you --
INFORMATION PRODUCTS, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so
that they can be "dripped" on your prospects on a regular
basis. Send a message daily, every other day, or on
whatever schedule suits you best, but make contact AT LEAST
EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two
choices: you can hire a professional to write the letters
for you or you can use a system already set up with letters
to help you build your email list. (I suppose the third
choice is to just give up and bury your heard in the sand,
but that`s no way to make a million!)
If you`re serious about this - and you should be, believe
me -- you really should consider tapping into the system
offered by Empowerism. At Empowerism, you can access an
entire AUTOMATED leads/giveaway/database marketing
ALL-IN-ONE SYSTEM that makes it easy for your revenues to
I`ve got something really special planned for your next
message. It`s not a typical lesson.
P.S. The word is out: with EMPOWERISM RSVP (Revenue Sharing
Value Plan), the leads you buy today could PAY YOU 1600%
COMMISSION WITHIN 12 MONTHS. Unbelievable? No.
Unbeatable? Yes. Why not find out for yourself with our
P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!
This is a GENUINE Income Opportunity.
No Large outlay.
PLEASE NOTE:This is not a get rich quick scheme that other websites
falsely promise you, this is a 100% Genuine Business Opportunity that
will, with a little hard work and determination, have the potential to
change your life!!
Leisure Audio Books is already making its members four, five and six
figure monthly incomes that will continue to come to them month after
month, year after year.
There are absolutely no hidden costs, no lies, all you need to succeed
is an e-mail address! No money up front - all we ask is - that you take
a look and see for yourself.
For further information please visit:-