We expect dramatic, short-term results or perfection from our-selves when we most need to be thrilled with any progress. Hot-air promotion that promise "fast," :instant," free, easy. and dramatic" results often inflate our expectations. Almost every product is sold with a guarantee or promise that in ten. thirty, sixty, or ninety days, we will have our desired result. The popularity of cosmetic surgery suggests that many people don't want to wait even thirty days for results, especially if it means submitting to any real discipline. SFI you start a second income.