BANNER OR TEXTUAL AD PLACEMENT (EXCHANGE PROGRAMS)
To gain traffic for your Website, you need to prepare effective banners and textual ads. In SFI, this is already done for you. Having banners and textual ads prepared, you need to find places on the Internet to place these banners and textual ads. One of the earliest methods devised on the Internet was banner exchanges. You agree with other Website owners to place their ad on your page in exchange for placing your ad on their page. This process has been facilitated by the emergence of several banner exchange programs. You register with the exchange program, upload your banner, and your banner will automatically appear on other registered Web pages throughout the world. In exchange, they provide code for you to put on your Web page, which hosts rotating banners from other sites. These are not particularly effective, mainly because placement in context on a page is rarely achieved. Context placement is crucial to an ad or banner being effective in drawing traffic.
Banner exchanges are very useful for one purpose, however. Most of the exchange programs allow you to target the types of pages on which your banners will be placed. If you happen to have a high-traffic Website which appeals to one demographic, but your target in a particular affiliate program is another demographic, you can "exchange" your traffic through use of an exchange program. Say your site draws high traffic from retired people who love to garden and travel. With a banner exchange, you can have your banner targeted to sites which appeal to home-based entrepreneurs. In return, you host banners on your site which target the group which frequents your site (advertising, for example, gardening tools or motor homes). Since effective context placement is much more likely to be achieved in this situation, it usually works fairly well for all parties involved.
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