Wednesday, February 24, 2010

Learn How To Build-up Your Down Line

When I was a kid, the boys from our neighborhood would meet at the vacant lot on the corner every Sunday afternoon to play ball. The first thing we would do is choose two captains for the day, and the captains would choose up sides. The captains would take turns picking players for their team from the ragtag group of neighborhood kids who showed up that day. Often the outcome of the game for that day was predetermined by the choosing of sides, due to an uneven distribution of ages, sizes, and talents. Getting the right players on your team was very important to the outcome.

Team effort and healthy competition among opposing teams is the most natural of things for human beings. Cut a bunch of kids loose on a Sunday afternoon and that's what they will most likely do: choose up teams and have a competitive game between the opposing teams. The games may be different in different parts of the world, but the activity of picking teams and playing some sort of competitive game is universal.

When you join the SFI affiliate program, you have two ways to advance your business:

1) Build your team of affiliates
2) Market products from the Website

While you can do both simultaneously, the question arises as to which of these two tasks should be given priority. The answer for SFI is to first focus on expanding your team of affiliates. Like the kids at the neighborhood vacant lot, most ventures naturally begin by picking your team. In SFI, like any venture, picking the right team can be the most important part of obtaining a successful outcome.

Picking your team might not be your first priority if you were solely responsible for training the affiliates you bring into your team. In SFI, the training is allocated to the Team Leaders and Group Leaders, who already have the experience and proven track record. Were that not the case, it would be necessary for you to gain experience in Internet marketing of the products before bringing in new affiliates who would depend on you for training. After all, no one makes any commissions until products are sold. But since experienced Team Leaders and Group Leaders are available to train your new affiliates, you can follow the natural order of things and focus first on building a great team of affiliates.

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