It is the person who counts his or her pennies who accumulates wealth. Efficiency is, as much as anything else, paying attention. Efficiency is counting and measuring and knowing where your resources are coming from and where they are going. Simply stated, the notion of efficiency has to do with comparing what you put into something with what you get out of it. Generally speaking, what you put into something is time, energy, and money. What you get back is often referred to as “production” or “return.” In Internet Marketing, the ultimate “return” you seek is profit from sales. To create an efficient Internet Marketing System, you seek to increase your profits relative to the time and money that you invest. You do this by paying attention to each facet of your Internet Marketing system.
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